Thinking about postgraduate programs at Mulshi Group of Institutes (MGI)? Business analytics and marketing are two popular choices. They're both PGDM programs with a similar setup, but they're geared toward very different career goals. What you pick will shape your time in school and your future job. This comparison should help you make a choice.

What Does Each Program Cover?

The PGDM in Business Analytics is made for those who enjoy digging into big data sets and using what they find to guide business decisions. You'll learn the basics of programming, how to build statistical models, machine learning, cloud computing, and how to make decisions based on data. It's a pretty technical field, but it's also closely linked to business—like predicting trends, making things run smoother, and helping different departments (like HR, finance, and marketing) make smarter choices.

The PGDM in Marketing Management, on the other hand, is all about understanding customers, making value, building brands, and boosting sales. At MGI, the marketing program focuses on both old-school and online marketing, including how people act as consumers, how to manage brands, CRM, B2B marketing, IMC, and ways to measure if campaigns are working. It's more about creating stories, planning, and building lasting relationships with customers.

What Will You Learn?

Both programs at MGI are two years long and split into six trimesters, where you need 135 credits to graduate. But what you learn and how you learn it is what sets them apart.

In business analytics, you'll study ways to crunch numbers, how to design databases, programming basics, machine learning and AI, cloud computing, SQL, Python and R, financial analytics, and even blockchain and HR analytics. You'll learn through case studies, simulations, coding exercises, and real-world projects. The aim is to get hands-on practice with tools like Python, SAS, SQL, and Tableau. This will help you find insights and create prediction models responsibly and intelligently.

In marketing, you'll explore marketing management, sales, product distribution, consumer behavior, product and brand management, services marketing, B2B marketing, online marketing, and strategic planning. MGI uses design thinking, fieldwork, case studies, and models to simulate actual marketing scenarios. You'll also concentrate on things like leadership, teamwork, communication, and planning.

Both programs allow you to choose a second specialization. This lets you mix analytics or marketing with another management area, giving you a broader skill set.

What Skills Will You Get?

If you pick analytics at MGI, you'll learn:

• Math and programming skills, becoming good at Python, R, and SQL.
• How to model data, predict trends, and use machine learning.
• Cloud computing and big data handling.
• How to think critically and turn complex data into useful business ideas.
• Good communication skills to clearly and persuasively explain data.
• How to lead and make data-driven choices.

With marketing, you'll build:

• Strategic thinking for brand positioning and reaching markets.
• Creativity and design skills for campaigns and content.
• The ability to understand marketing data, metrics, customer insights, and ROI.
• Communication, teamwork, and negotiation skills for marketing projects.
• Research skills for understanding market needs.
• A global, ethical view of marketing focused on long-term branding.

Career Options: Where Can Each Program Take You?

If you choose Business Analytics at MGI, you could aim for roles like

• Business Analyst
• Data Scientist
• Financial or HR Analytics Specialist
• Analytics Consultant
• Market Researcher

These jobs are growing fast and let you work across different parts of a company, helping them use data to be more efficient, plan better, and try new things.

With a PGDM in Marketing, you might find yourself in roles like

• Brand Manager / Assistant Brand Manager
• Online Marketing Specialist or Manager
• B2B Sales & Marketing Executive
• Customer Relationship Manager
• Marketing Research Analyst
• Roles in Luxury, Retail, or International Marketing

Because MGI's marketing program focuses on real-world practice and design thinking, many graduates join big companies, FMCG, media, tech-savvy businesses, e-commerce companies, or consulting firms.

Job Placement and Salary Expectations

A big selling point for both programs at MGI is that they claim a 100% placement rate. They say around 160 companies visit the campus each year to hire PGDM students from both fields.

Both programs show a top salary of ₹18 lakh, with an average of ₹8.8 lakh.

MGI gives a salary guide for marketing: fresh grads usually start around ₹3–4 lakh in digital or brand jobs. Mid-level managers make about ₹10–15 lakh, and senior marketing leaders can earn way more than ₹18 lakh.

This job data proves both fields are useful for students. They do lead to different jobs and career paths in the long run.

What's going on in the business world

Business analytics is becoming more vital in business decisions. With AI and machine learning changing things, people who know how to use data to get ahead are wanted. Picking this field could help you get leadership jobs, like Chief Data Officer or Analytics Head.

Marketing will never go away. These days, it's not just about being creative. It's about knowing data, focusing on online ways to connect, and knowing what makes customers tick. MGI's program gets you ready for this by mixing old-school marketing with new stuff like online ads, analytics, green practices, and global branding.

If you want to use data to guide business changes, analytics is a good choice. If you want to create brands, lead in the market, or work on customer experiences, go with marketing.

How to Choose the Right Program for You

Here's a simple guide to help you decide:
Pick a PGDM in Business Analytics if you:

• Like numbers and logic.
• Want a job that mixes tech with strategy.
• Plan to work in data science, analytics management, or advising.
• Like to learn math and coding skills.

Pick a PGDM in Marketing if you:

• Are creative, like telling stories, and enjoy persuading people.
• Want a job in brand management, sales, online promotion, or international business.
• Want a career where knowing about customers and how to get into markets is important.
• Are interested in the latest promotion trends, branding, and what makes people buy.

In Short

Both programs are good and fit what businesses need, but the PGDM in Business Analytics at MGI could be a bit better if you are thinking about the long run. Data is becoming more and more important, and firms will trust analytics to come up with new ideas, make things run well, and develop strategies.

However, promotion will always matter. If you love brands and reaching out to customers, it's still a very good, creative, and fulfilling option. In the end, choose what fits your skills, interests, and career goals.

FAQs

Will a PGDM in Business Analytics from MGI make me more employable than a Marketing PGDM?

That depends on the job you want. Analytics could be your ticket to positions focused on data. Marketing could put you on track for careers in brands, media, and working with customers.

Which field has better salary growth at MGI?

Both are solid choices. Because many companies want to make better use of their data, analytics jobs might see quicker salary increases. Marketing salaries could go up with increased brand responsibilities and leadership roles.

Can I switch from analytics to marketing (or vice versa) later in my career?

Sure. MGI lets you pick a second area to focus on, so you'll have a good base to switch fields as you get more experience.

Do companies prefer analytics students over marketing students?

Not always. It really comes down to what a company needs. Tech firms might be after analytics talent, while companies selling everyday goods might value marketing skills more.

Which PGDM focus at MGI is more secure long-term?

Analytics looks like a safer bet for the future, due to artificial intelligence and a push for data-based choices. But marketing isn't going anywhere because businesses must keep up with shoppers and find ways to reach them.