Department of PGDM-Marketing

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What is PGDM Marketing?

 

The PGDM in Marketing Management is a full-time postgraduate diploma program in Pune that trains students for marketing professions. It is one of Pune's most popular PGDM programs, with excellent job prospects and pay. MGI Pune's PGDM in Marketing is an excellent course choice for those looking to advance their sales and marketing careers.

Why PGDM in Marketing?

 

The PGDM in Marketing program is intended to train students for sales and marketing careers. While it is one of the most demanding sectors to operate in, it attracts some of the most dedicated, creative, and talented individuals. Therefore, there are many career opportunities available after completing a PGDM in Marketing Management in Pune, and applicants can expect to earn a respectable salary on average.

Why PGDM in Marketing at MGI ?

 

The course introduces students to general management principles and provides them with a comprehensive view of marketing's reach and importance in today's businesses.The Post Graduate Diploma in Marketing Management in Pune prepares students to be highly innovative and goal-oriented marketing professionals by teaching them the ins and outs of the contemporary business world. The PGDM in Marketing Management in Pune is designed to address the educational needs of students. The institute's programs are classified as either general or specialized based on specialization level.

Placement Rate

 

There were 160 Companies that visited the campus last year and have been consistently visiting the campus for many years. The batch achieved 100% placement. The highest CTC offered was INR 1800000, and the average CTC was INR 880000

Course Highlights

 

Concepts, ideas, and industry-focused projects are all part of the PG Diploma in Marketing Management in Pune. In addition, design Thinking (case method), self-guided analysis, modeling, fieldwork, and practitioners' perspectives are among the pedagogy approaches used in the classrooms by the faculties of MGI Pune.

Important Learning goals for students from this course are :
  • LG1: To develop marketing and brand management skills needed for successful marketing managers
  • LG2: To use marketing expertise to examine company issues and business situations from various angles
  • LG3: To develop coordination, communication, teamwork, and leadership abilities.
  • LG4: To learn key aspects of marketing management research and developing go market strategy plan
  • LG5: To gain a holistic and global outlook on Strategic Marketing Management to succeed in multinational corporations.

Structure of the Program

 

Post Graduate Diploma in Marketing Management in Pune was carefully planned with business expectations, existing shortages, and future requirements in mind. Courses in the curriculum merge management and marketing roles, resulting in an application-based management paradigm common in developed countries

Six trimesters and two years make up the whole schedule. Each Trimester lasts roughly three months. To complete the PGDM program, a student must complete 135 credits of coursework. There are core and elective classes in the course program. Students can choose between a dual specialization and a marketing management specialization.

Subject Lists to be shown Trimester Wise

 
1 Marketing Management I
2 Marketing Management II
3 Sales & Distribution
4 Consumer Behavior
5 Product & Brand Management
6 Services Marketing
7 Qualitative Marketing Research
8 Quantitative Marketing Research
9 B2B Marketing
10 Marketing of Financial Services
11 Customer Relationship Management
12 Rural Marketing
13 Retail Management
14 Digital Marketing
15 Integrated Marketing Communication
16 Marketing Metrics
17 Strategic Marketing
18 International Marketing
19 Luxury Marketing
20 Responsible & Sustainable Marketing

Minimum Eligibility

 

Bachelor's degree in any discipline with a minimum of 50% marks (for General category) and 45% marks (for Reserved Category) having Indian nationality. Candidates appearing for final year bachelor's degree examinations can also apply, provided they complete all degree requirements by September 30, 2022. All AICTE programs require a test score (CAT, XAT, MAT, CMAT) and 50% in graduation.

Validity

 

Post Graduate Diploma in Management (Marketing Management) at MGI is a two-year residential program in Pune.

Potential careers Job opportunities after PGDM in Marketing

 
  • FMCG/FMCD Companies
  • Retail & E-Commerce Companies
  • Banks
  • Financial Services Providers
  • Tourism Companies
  • Media & Advertising Companies